Influencer / Ad Inquiries

We’re members of the food allergy community, too, and we know how exciting it is to find a brand that is amazing – especially when they’re also truly trustworthy!! We share our discoveries, and we’re excited that you want to share yours as well. We want you to know exactly where we stand in our advertising policies. This page will be updated annually, or any time our policy changes.

If you are a brand or Influencer looking to collaborate, advertise with or for us, please read below for our guidelines before making an inquiry.

 

 

OUR DEFINING PRINCIPLE: Trust cannot be bought – it must be earned.

BRAND ADVERTISING:

Part of our role in the gluten free and allergy friendly community is to try new products, either in conjunction with our own content (for instance, using products in our videos), or independently (occasional product reviews)

We regularly recommend and review products that we think are awesome, without compensation, on our recipes and in our videos.

  • If we accept ANY form of compensation, we will clearly list the item as sponsored/ad product in our media/recipes/videos.
  • We always consider Better Batter products as sponsored by Better Batter. This will be listed in our video content (provided by Naomi as a service to us) but is not listed on our recipes

Looking to Advertise your Product with us? Here’s what you need to know:

PRODUCTS

  • If you are interested in having us try or advertise your product, you must get approval to send us a sample to try FIRST. We do NOT accept any product samples that contain any of the top 8 allergens, and we require disclosure for mustard, sesame, and sulfites. (The reason we do this is because we have many top eleven allergies here and cannot try products we’re allergic to!!)
  • If your inquiry is accepted, you will be permitted to send us a sample. Please note that receiving or trying a sample does NOT obligate us in any way to mention, recommend, or purchase your product.
  • Please note, we may or may not share negative experiences with our community. You acknowledge our right to share our experience, regardless of whether it is negative or positive, at our discretion, even if you choose not to advertise with us.
  • If we like your sample (and if we can use your product in our content), we will discuss further advertising opportunities/fees with you.
  • If we promote your product for ANY form of compensation (free product, bartering, or monetary compensation), ALL mentions of your product will be notes as SPONSORED/AD in our content. This includes our FIRST mention of your product after sampling (with or without advertising agreement in place) but does NOT include any product we purchase thereafter.

 

NOTE:  Any health/allergen claims made by another company product other than the Better Batter products on this site are the responsibility of that brand – even when we use or call for use of the products (sponsored or unsponsored) we are NOT making specific allergen or other claims about the product and do not accept responsibility for others’ experience with the third party product. this includes changes to allergen status. Customers should proceed at their own risk with products they purchase, whether or not they are recommended by our company, and whether or not the content was sponsored. ALWAYS check with other companies to ensure safe status.

SERVICES/BRANDS

  • If you are interested in having us try or advertise your service or brand, you must approach us FIRST to see if we might be a good fit for our customers.
  • We do NOT accept services or brand endorsements that do not substantially connect with our content (gluten free, allergy friendly, cooking/baking)
  • If your inquiry is accepted, we will set up an opportunity to try your service/brand at your cost. Please note that receiving or trying a service, or reviewing a brand does NOT obligate us in any way to mention, recommend, or purchase your service/brand.
  • Please note, we may or may not share negative experiences with our community. You acknowledge our right to share our experience, regardless of whether it is negative or positive, at our discretion, even if you choose not to advertise with us.
  • If we like your service/brand, we will discuss further advertising opportunities/fees with you.
  •  If we promote your service/brand for ANY form of compensation (free product, bartering, or monetary compensation), ALL mentions of your service/brand will be notes as SPONSORED/AD in our content. This includes our FIRST mention of your product after sampling (with or without advertising agreement in place) but does NOT include any product we purchase thereafter.

NOTE:  Any health/allergen claims made by another company , service, or brand other than the Better Batter products on this site are the responsibility of that brand – even when we use or call for use of the service/brand (sponsored or unsponsored) we are NOT making specific allergen or other claims about the service/brand and do not accept responsibility for others’ experience with the third party service/brand. this includes changes to allergen status. Customers should proceed at their own risk with products they purchase, whether or not they are recommended by our company, and whether or not the content was sponsored. ALWAYS check with other companies to ensure safe status.

 

INFLUENCERS

Looking to influence for  or collaborate with us? Here’s what you need to know

We prefer to work on a long term basis, with people we trust and know.

In order to Influence for us, you must be a Qualifying Influencer:

  • You must be an active part of the food or food allergy community in some meaningful way. (ie we do not sponsor product reccs from Influencers whose brand is Fashion)
  • You must regularly provide your followers with content beyond product recommendations and giveaways
  • You must be able to show regular and meaningful communication between yourself and your followers, ie we are looking for real relationships within community, not corporate style advertising.
  • Please note that we may research your social media accounts to look for potential ‘bought followers’, ‘bot followers,’ and significant shifts in content.

Qualifying Influencers may have opportunities to work with Better Batter, either if we contact you first, or in response to your contact with us.

 

WE CONTACT YOU TO INFLUENCE

If we contact you for Advertising Opportunities without you soliciting us first, you will be asked for your rate sheet, and we will discuss advertising/sponsorship opportunities with you. We may or may not be able to afford your services, but if you are willing to be flexible with us, we will be happy to try to find an advertising package that works for all of us. When we seek out Influencers, we generally offer (in order) free product, sponsorship of giveaways or collaborations, monetary compensation, or a combination of the three. You are not required to note ‘Sponsored/Ad’ on products you pay for, but any free product or any recommendation made while we are compensating you monetarily MUST use the terms in a clear manner at the TOP of the posting with appropriate hashtags etc.

YOU CONTACT US FOR AN OPPORTUNITY TO INFLUENCE

Please note, our defining principle. Due to the extremely high rate of inquiries (and our small size), and our desire for REAL and MEANINGFUL interaction, we require all ‘cold call’ inquiries to come from current customers.

  • Current Customers/Influencers: If you are already a fan of our product, and are already recommending us on your accounts (we define this as at least 3 or more mentions of our products on your page/account), you *may* be eligible for free product sponsorship, monetary advertisement, brand collaboration/giveaways, or a combination of all 3.
    • Rates may vary depending on your reach, your rates, our budget, or a combination of all of these factors.Flexibility is huge here (we’re tiny!)
    • Please send us links with your mentions, and any information you may have about rates etc, and we will start the evaluation process.
    • Any posts you have made without compensation (bartering/monetary) do NOT need  to note ‘Sponsored/Ad’, but any free product, or any recommendation made while we are compensating you MUST use the terms in a clear manner at the TOP of the posting with appropriate hashtags etc.

**  Please note that your unsolicited recommendations do NOT guarantee that we can/work with you in an official capacity.**

  • Potential Customers/Influencers, contacting us: If you have not tried our products yet, but are interested in sampling them as part of Influencer activity for us, please follow our instructions below:
    • Please contact us to let us know you will be testing our products with a view to become an Influencer for us.
    • If we feel you are a potential Qualifying Influencer, we will approve you to test the products.
    • Once you have been approved to test the product(s), please purchase our product(s) from our shop.betterbatter.org site and try them.
    • Please let us know what you thought of the product(s) and submit a request for reimbursement as well as a plan for providing content as an Influencer.
    • We will evaluate your plan/rates and if appropriate we will work with you on a sponsorship agreement.
    • Once the sponsorship is approved, and after your FIRST post is live, we will reimburse your first purchase price up to $40 OR pay for our first contracted content as per the sponsorship agreement (but not both).
    • Any posts you have made without compensation (bartering/monetary) do NOT need  to note ‘Sponsored/Ad’, but any free/reimbursed product, or any recommendation made while we are compensating you MUST use the terms in a clear manner at the TOP of the posting with appropriate hashtags etc.
    • All posts made after your initial post will be paid/compensated according the terms of our agreement with you.
    • All agreements will last for a limited time period and can be renewed regularly.

Special Exceptions: We do, from time to time, make special exceptions to our rule for Influencers. If you feel you may qualify to be an Influencer with us, even without previous purchase, please contact us and tell us why you think you would be a good fit even without purchasing the product, how you came across us/know you want to recommend our product(s), and what you would like to do with/for us. Please note that noncustomers are given lower priority in our evaluation process.

**   Please note that your unsolicited recommendations do NOT guarantee that we can/work with you in an official capacity.**

Types of sponsorship/compensation we may offer:

  • Free Product
  • Reimbursement for purchased product
  • Monetary spend (ad spend)
  • Percentage of sales (affiliate status), 1099
  • Follower Incentives (special codes)
  • Giveaways
  • Collaborations

Please understand that even if you meet all of our requirements and guidelines, we may not be able to honor your request for a review or sponsorship due to the high volume we receive and the limited advertising budget we are authorized to approve each month. If you are qualified and turned down, you are encouraged to reapply for a future date.

 

Amazon Affiliate notice: You may notice we link to our products via Amazon On our product pages and also have ad space dedicated to Amazon Recommendations. These may include competing products. We do not sell directly on Amazon (we have authorized resellers who do), but we earn a small commission each time you click on the ad space. Commissions paid to us by Amazon enable us to continue to grow and improve our sponsorship programs and help fund our website.